Microgaming Announces 888 Casino Partnership

Published By Mia Gardner : 11 Apr 2019 | Last Updated: 24 Dec 2020

Every once in a while one comes across a surprise news announcement that leaves one with the distinct feeling of “but isn’t this the way it’s always been?”. Software giant Microgaming’s recent announcement regarding a content partnership with just about one of the most popular and reputable online casino platforms is exactly that kind of news. We’re referring of course to top operator 888 Casino.

Microgaming has confirmed that the rollout of its games on the 888 platform will first off commence in the UK, where after the Swedish and Danish markets will follow. Both the casino and the developer are fully licensed in all of the above.

A Great Fit

According to Microgaming’s Chief Executive Officer, John Coleman, it’s been a thrill a minute to welcome 888 to their ever-expanding operator database. Coleman said that as far as the software giant’s Europe-focused brand strategies are concerned, it would be hard to find a partner more suitable to the cause.

And as for Microgaming said Coleman, the developer would ensure that only the best in branded games would be made available to 888 Casino’s community of global players. Coleman said in addition to existing top branded titles such as Game of Thrones and Jurassic Park, more top branded slots would be made available very soon.

Raising The Bar

888’s players will be very happy when they discover that they now have access to the biggest progressive jackpot network of games on the planet. Exceeding customers’ expectations is what they are all about, according to Guy Cohen, head of B2C at the popular brand. Cohen said that partnering with the likes of Microgaming takes them to an entirely new level in terms of quality and entertainment.

Forever eager to raise the bar, 888 Casino will now, according to Cohen, be able to raise its position of offering only the best in quality real money games to its players, even further. Engaging and interactive games content, said the head of department, will remain the brand’s main aim, and the partnership with Microgaming will ensure that this particular goal is achieved.

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