Mia Gardner | 07 Nov 2019
The details of the deal are that developer will be dipping into their enormous portfolio of online casino content. This includes both content created by the company itself, as well as a host of titles created by other third party development studios. This content will be made available at 888casino in New Jersey, where the operator is licensed to do business.
Though it should be kept in mind, this is not the first time that Pariplay and 888casino have done business. Similar deals have been achieved in multiple other markets. This is just the first time that the market happens to be in the United States.
The new supply deal comes shortly after Pariplay obtained a license to operate in the New Jersey area. This likely indicates that the two companies had already hashed out the arrangement, and were simply waiting for official licenses before making the deal official. Either way, with the New Jersey Division of Gaming Enforcement giving their nod, the partnership has now been finalised.
There is no doubt that it is a major step for Pariplay, and by extension Aspire Global. Even so, the developers put out an official statement, explaining that the new partnership was only the beginning of many more planned expansion. A representative of the company said that, simply; plans are make a big impact on the US market.
Although no more details of these big impact plans were shared, it seems like aggressive expansion is the order of the day in the still relatively young New Jersey gambling market.
It was just last month that Aspire Global officially purchased Pariplay. Now, with the finalisation of the supply deal with 888casino, it is obvious that the acquisition was a carefully planned strategic step. In other words; the development studio was purchased as a sure fire way to gain entry into the New Jersey market.
Aspire Global CEO Tsachi Maimon explained as much in a statement. In his own words, Maimon declared that he hopes the deal with 888casino, and the New Jersey licence, would act as a spearhead into the lucrative US gambling world.
If the plan results in the desired impact remains to be seen, but it is clear that this will not be the only move the corporation makes in New Jersey.