Mia Gardner | 17 Jul 2018
In a recent interview with the deputy editor of iGB, Play ‘n GO CEO Johan Tornqvist noted that creating the House of Doom slot in collaboration with the popular metal band was much more rewarding than signing an IP deal like many other developers have done in the past.
According to Tornqvist, his company felt that it wanted to do something different to the norm, and something with more ‘artistic freedom’ and more input from the actual band. It is for this reason that the amazing collaboration project came into being, the CEO noted in his interview video for iGamingBusiness.com.
Indeed, this unique approach to slots development seems to have worked in the multinational developer’s favour. With its dark, metal-inspired graphics and soundtracks adapted from real Candlemass songs, the title managed to create great PR with its unique content and launch, and has remained popular thanks to its innovative game play and bonus features.
The executive also commented in the interview on his company’s growth rates, which have soared over the past few months alone. This has led to a new investment in additional office space for Play ‘n GO’s headquarters at Tigne Point in Malta, showing just how much the firm is expanding within the time frame of mere weeks.
In his interview, the CEO also added that his company is investing heavily in staff, and in terms of offices, it has growing in almost every region in which it is currently based. He does not think that Play ‘n GO will open any new offices in new locations this year, but intimated that the firm is certainly expanding the ones it has at the moment for the time being.
Based in the Swedish capital of Stockholm, Play ‘n GO is an international slots and casino game producer, as well as a supplier of online and land-based gaming channels. The firm’s modern gaming solutions focus heavily on omni-channel gameplay, and all of the games in its extensive library have been adapted for play across a variety of mobile devices as well as desktops.
A full video of the recent interview between Play ‘n GO’s CEO Johan Tornqvist and iGaming Business can be found at iGB’s official website.