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NetEnt Goes Live in New Jersey

Mia Gardner | 03 Sep 2019

New Jersey online casino game enthusiasts can now enjoy their favourite NetEnt titles live via the DraftKings fantasy sports betting platform. While this is not the Swedish content developer’s first trip to the Garden State, NetEnt’s partnership with DraftKings has considerably expanded its reach in this, one of the few US states where online gambling is legal.

The launch of a selection of table games and video slots on the DraftKings platform is the fruition of an agreement reached between the Boston-based firm and NetEnt’s US subsidiary, NetEnt Americas, earlier this year. The successful technical integration has enabled the games to go live to players from New Jersey.

Drafting More Players

Commenting on the launch, NetEnt Americas managing director, Erik Nyman called DraftKings the world leader in fantasy sports, adding that the Massachusetts firm’s large player base would add a new dimension to the market. Nyman further conveyed NetEnt’s confidence that DraftKings players would enjoy both the games just launched and those in the pipeline for release over the coming months and years.

DraftKings first entered the New Jersey market last August, when it launched the first sports betting app in the state, shortly after it became legal to do so. Before long, DraftKings became a major player in the newly regulated New Jersey online gambling market. The brand’s New Jersey online casino went live in December.

Continued US Expansion

As mentioned, this is not NetEnt’s first foray into the New Jersey gambling market. Although the developer only secured its permanent Casino Service Industry Enterprise license from the New Jersey Division of Gaming Enforcement in February, it was granted a transactional waiver, enabling it to go live with its products while awaiting issuance of the licence, back in 2015.

In December the same year, NetEnt release the first of its products in New Jersey at Resorts Casino in Atlantic City. According to NetEnt CEO, Therese Hillman, the organisation has experienced continued strong growth in New Jersey since then.

Meanwhile, NetEnt has not confined its US activity to NJ state lines. Having obtained an interactive gaming manufacturer’s conditional licence from the Pennsylvania Gaming Control Board earlier this year, NetEnt recently made its much-anticipated entry into the newly regulated PA iGaming market last month. This began with the launch of NetEnt titles on Hollywood Casino and has continued with Greenwood Gaming, Entertainment’s Parx Casino, and SugarHouse Casino.

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