Mia Gardner | 02 Sep 2020
eCOGRA, which was launched in 2003, is known as one of the iGaming industry’s biggest auditors. Their global best practice standards are upheld by over 200 casino operators and software providers who offer online games to various markets. These operators are constantly monitored by eCOGRA who provides them with a seal for upholding these standards.
The Generally Accepted Practices, or eGAP, are reviewed annually to determine the best compliance initiatives for operators as well as ensure players receive the best protection possible. These eGAP standards are an integral part of many operators’ businesses to ensure their compliance protocols are up to industry standards. Some of the regulator’s clients include leading iGaming brands like NetEnt, 32Red, GVC, Casino Rewards, Kindred, 888 Casino and Fortune Lounde.
As part of its revamped Generally Accepted Practices, which were launched on the 18 August 2020, eCOGRA has introduced a number of self-regulatory requirements, including new responsible gambling protocols, digital security measures and player checks and diligence. In addition, changes will include those to advertising and marketing regulations. This is following those changes made to the European Gambling and Betting Association’s Code of Conduct on Responsible Advertising for Online Gambling.
The document, which was first published in April of 2020 by the European Gaming and Betting Association represents a first of its kind for the online casino industry. Within the code of conduct, guidelines for advertising within the European Union are set out for operators. These self-regulatory guidelines include important rules for social media, content moderation and sponsorship agreements with special emphasis placed on protecting minors and preventing gambling related harm.
The code has been widely accepted by the industry, with any casino operator in the EU and United Kingdom encouraged to sign up as a member and add their signature to the code. The code has also received endorsement from the European Association for TV and Radio Sales Houses whose members include radio and television broadcasting companies in Europe. This media backing will ensure the success of the initiative as a number of public and private broadcasting houses already signing on to accept the regulations set out by the European Gaming and Betting Association.