Published By Mia Gardner : 02 Oct 2018 | Last Updated: 28 Dec 2020
Novomatic is concentrating on expanding their geographical footprint into new markets. The United States and Asia are the company’s focus at present. With the company’s majority share acquisition in Ainsworth Game Technology earlier in 2018, the brand’s growth in new markets has been accelerated.
The company will be sharing a stand with subsidiary Ainsworth at the G2E expo, and promises to have an excellent display at its booth. The two companies will be introducing numerous industry solutions.
This year, the stand will focus on the slot content they have to offer. Their latest slot, MacGyver™ will be featured alongside new games such as the Mount Prospect Studio: Prize of the Nile™ and Prized Panda™ displayed in the latest cabinets.
The slots will not be the only products on display, and visitors will be able to enjoy electronic tables games, automated, virtual and dealer-assisted games, and live baccarat. In addition, the Novomatic Octavian myACP CMS system will also be on display.
Novomatic’s Mike Robinson believes that much of the focus of this year’s G2E will be around the sports betting market. With the PASPA repeal earlier this year, many exhibitors will be focusing on the sports betting market in the US, and Novomatic is no exception. They plan to have areas dedicated solely to the sector and will be presenting their sports betting solutions.
As the company continues to focus on its expansion into the United States market it hopes to receive on going positive results, as it has experienced with its first installations. To date, the company has found their VGT (Video Gaming Terminal) sector to be a considerable growth area. It plans to launch a range of territory specific games targeting the Latin American players in Illinois and Pennsylvania.
The Global Gaming Expo will be held in Las Vegas from the 8th to the 11th of October. The Expo promises to be the biggest gaming gathering in North America where attendees can experience the latest in technology, education, and products in the industry.