Mia Gardner | 29 Jul 2019
The Ontario Lottery and Gaming Corporation is a governmental agency for the province of Ontario in Canada. The agency conducts and manages all the gaming activities, lottery and Internet gambling services in the province. The OLG started a working relationship with Playtech back in 2014 and has come to see them as a leading supplier of iGaming solutions to the Canadian regulated market. Together they have created safer gambling in an industry that struggles to maintain a balance. This had led to the OLG becoming the only gaming organisation to have won two Best Overall Responsible Gambling Program awards by the World Lottery Association.
Playtech acquired BetBuddy in 2017 as part of their expansion operations and investment in technology systems. At the time, they were looking to implement stronger engagement and data solutions in order to provide a safer gambling environment for users. The BetBuddy software technology is fully integrated into Playtech’s player management platform. It is designed to help operators establish risk insights for players and set up targetable interaction sequences using real time enjoyment tools. The system also incentivises safer gambling using a gamification system that can be fully tailored to each customer.
Speaking to the press, Playtech COO, Shimon Akad said that the OLD is a respected throughout the industry for their responsible gambling programs. Patterning with them and implementing the BetBuddy software will ensure that the OLG stays at the forefront of player safety and responsibility. He went on to say that Playtech comes into the deal as a specialist in the betting and gaming industry. This means that the company has a unique role in understanding the issue of safe gambling and raising the standards of consumer protection.
Playtech was founded in 1999 and is listed on the London Stock Exchange. They are a leading technology, gambling and financial trading industry. In the iGaming industry, Playtech is as a global leader, delivering top-class software, gaming content, services and platform technology across the all verticals including Bingo, sports betting, Poker, virtual sports, casino gaming and live casino.