Playtech and Authentic Gaming Join Forces

Mia Gardner | 19 Feb 2018

UK-based casino solutions supplier Playtech has revealed that it has expanded its offering of popular live dealer products through a new partnership deal. The market-leading developer has now partnered with Authentic Gaming, bringing its players an even wider range of games to enjoy online.

The content deal will allow Playtech’s licensees to access and offer live-streamed online Roulette from Authentic Gaming’s land-based live dealer studios. These studios are based in some of the world’s most renowned brick and mortar casinos, including the Casino International Batumi at the Hilton Hotel in Georgia, the Platinum Casino at the Radisson BLU Hotel in Bucharest, and Italy’s Saint Vincent Resort Casino.

Playtech and Authentic Gaming’s deal also contains a clause that would allow the firms to expand their partnership in the future. They would be able to do this by increasing the number of live Roulette tables available to Playtech’s players, and Playtech may also be able to integrate its partner’s premium table gaming products should it choose to go this route in the coming months.

Playtech Eager To Collaborate

According to Playtech COO Shimon Akad, his firm has kept a close eye on Authentic Roulette’s development over the years, and is now pleased to announce their partnership after a careful evaluation. The spokesman for Playtech, which was named the winner of three coveted Gaming Intelligence awards last week, noted that Authentic’s range of table games and land-based casino partners is also ‘impressive’, leading to the signing of their new partnership.

Akad also added that the deal would further boost the reach of his firm’s top-performing offerings, which are some of the most sophisticated and in-demand in the iGaming market today.

Authentic Expects Fruitful Deal

CEO of Authentic Gaming Jonas Delin also offered his comments, noting that Playtech is one of the world’s biggest providers of iGaming software. According to him, the co-distribution agreement will allow Authentic’s land-based live Roulette games to reach thousands of new players worldwide, using Playtech’s numerous gaming channels and broad portfolio of online partners.

Delin stated that his company also sees the new partnership as a testament to the quality of its live gaming products, and is looking forward to a ‘long and successful relationship’ with Playtech. Playtech PLC shares (LSE:PTEC) were trading up at 760p per share on the London Stock Exchange at the time of the partnership announcement.

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